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This site has the following in the homepage, "Sign up to our weekly news letter to receive the latest news on Wargaming releases and special deals and offers." We noticed that the web site also stated " Kingsley aims to be your primary distributor for all your wargames needs." It also stated " Subscribe to our mailing list. Star Wars X-Wing and Armada, Warmachine, Hordes, Privateer Press, Malifaux, and Dragon Shield! We pride ourselves on giving an honest, fast and professional service which we believe is the reason behind our rapid expansion. The best wargames and miniatures available." The header had distribution as the highest ranking keyword. It was followed by wholesale, delivery, and company which isn't as ranked as highly as distribution. The next words the site uses is business. specials was also included and will not be understood by search crawlers.